KOBE TEAM

KOBE X BLACKOUT

INSPIRED BY KOBE BRYANT’S RELENTLESS WORKOUTS

ERIC AVAR, NIKE CREATIVE DIRECTOR AND VP OF INNOVATION

NIKE:

The KOBE X, Kobe Bryant’s 10th signature basketball shoe, combines technical innovation with storytelling inspired by Bryant’s drive and determination. The KOBE X Blackout shoe blends performance benefits with a storyline based on Bryant’s legendary workout routine and 19 years of fearless dedication playing for the purple and gold.

“When I’m really feeling it…. I work out until I black out.” -Kobe Bryant.

That insight directly drove the narrative behind the KOBE X Blackout colorway. The Blackout features impressive performance benefits: hybrid cushioning, an advanced traction system and a seamless textile upper. As Bryant prepares for his return, his workout routine will play a significant role in recovery, while his new shoe brings inspiration and top-flight innovation to the next generation of dedicated athletes.

Nike Kobe X ”Blackout”

Bryant’s relentless mental and physical perseverance are key to his career success, but it’s not all glory and championships. The real work happens behind the scenes as Bryant works on his strength, conditioning, skills and mental fortitude.